Improving Online Results for Local Businesses

At a social gathering recently I had a conversation with a man who acknowledged that his firm’s use and knowledge of using search engines was woefully lacking. One of the first questions I asked was whether or not people were searching for products/services his company sells. I pointed out that you have to have something people are looking for that will solve their problem. You need to know what keywords people are searching for that would fit his company. I hope that beginning to analyze this process will guide him in the right direction.

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