Archive for the ‘Internet Marketing’ Category

Must read books

Dr. Robert B. Cialdini is a brilliant writer on the psychology of persuasion, at least in American culture. I can’t say whether everything is directly transferable to other countries and cultures. I have read his earlier book, Influence: The Psychology of Persuasion, and found it full of psychological and sociological principles that explain a lot of human behavior, especially group behavior. It is his ability to bring out how people respond in groups that make it so helpful to internet marketers. With all the insight he offers I would recommend reading his newest work, Influence: Science and Practice (5th Edition).

Moving Up in Local Search Results

I just checked my Google rankings for some keywords. I put in this search term:

“internet marketing consultants” chagrin falls

and was presently surprised that I have gone from so many pages down that I couldn’t find my company name to appearing third on the front page of Google. When I left the s off consultants, I disappeared in the rankings. Putting “internet marketing consultant” in quotes was a more specific phrase match. When I removed the quotes, broad match, I ended up on page 2 (17th) for internet marketing consultant chagrin falls.

When I searched for seo consultant chagrin falls, I ended up at the top of page 3 (22nd). I think the reason I showed up at all in the top 30, was due to my post mentioning that I installed the All in One SEO pack plugin.

It pays to have relevant content on your site!